Former Atlanta Hawks player Dominique Wilkins becomes an investor in a real estate company that wants to help renters build equity

Former Atlanta Hawks player Dominique Wilkins is committed to a winning cause.

According to a press release, the NBA Hall of Famer is now focusing on Roots, an Atlanta, GA-based real estate company that offers a model that benefits investors and renters.

According to the website, the company will buy, manage and rent homes to tenants.

From there, individuals can become investors, and the tenants can also choose to do so if they comply by paying their rent on time and maintaining the property.

Since Roots launched in 2021, it has raised $33 million from more than 6,000 investors to support its mission.

Wilkins is now one of the investors and also serves as a partner and spokesperson for the company. His intention behind supporting the brand is to create more opportunities in real estate for people who are often marginalized.

Looking ahead, Wilkins’ work with the company will include using his likeness in videos and at rallies to promote Roots and its own “Live in it Like You Own it®” program, which encourages residents to make their first deposit and quarterly discounts to invest in the Roots REIT (real estate investment trust).

“By following the program, tenants grow their assets by an average of 30% $3,600 in just two years and maximum $10,000 in five years,” the press release reads.

Reflecting on the company’s efforts and his role, Wilkins said in a press release: “Roots offers everyone the opportunity to invest in real estate. I love Atlanta, and as long as the wealth gap continues to widen, generations of people will be left behind. At Roots we can change that and I think this might be the best team I have ever played in.”

Roots founder and CEO Daniel Dorfman also shared a statement.

“Dominique is exactly the person we wanted to accompany us on this mission. He is an Atlanta legend and cares deeply about this city and its people. I grew up watching Dominique lead the Hawks to victory, and his support means we can reach more people both on and off the field,” said Dorfman.