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Americana Pizza, Boise Cold Storage property goes up for sale. What next with the SW center?

Americana Pizza, Reel Foods Fish Market, Boise Cold Storage – the nondescript sandstone building next to Rhodes Skate Park under the Boise Connector has been part of Boise history for more than a century and houses businesses that have become deeply entrenched in the local community .

But the future of that property at 304 S. Americana Boulevard — and the pizzeria, cold storage and vodka businesses that still have no shortage of them — is shaky after its owners put it up for sale as an “initial redevelopment opportunity,” according to a sales brochure. from TOK Commercial Real Estate.

The 1.73-acre property is located directly outside of downtown, just off the I-184 exit for River Street and across from the under-construction Boise Fire Station #5 overpass and the popular A’tavola Marketplace and Cafe.

“The property offers unique visibility, located on the heavily traveled highway, as one of the first visible buildings for traffic to downtown Boise amenities, major employers and educational institutions,” according to the brochure.

Since opening in early 2019, Americana Pizza has been a popular spot for legions of hungry skateboarders straight from the Rhodes Skate Park. But it is not yet clear what will happen to the popular pizzeria, which focuses on takeout.

Boise Cold Storage fills most of the space at 304 S. Americana Boulevard, shown in this aerial photo.  The popular Americana pizza shop is located in the lower left of the building, next to the Boise I-184 Connector and the Rhodes Skate Park on the left.

Boise Cold Storage fills most of the space at 304 S. Americana Boulevard, shown in this aerial photo. The popular Americana pizza shop is located in the lower left of the building, next to the Boise I-184 Connector and the Rhodes Skate Park on the left.

Max Lillie, the owner of Americana Pizza, did not return a voicemail asking about plans.

Americana Pizza took the former spot of the Reel Foods Fish Market, which moved to Capitol Boulevard and then Vista Avenue in 2012, according to previous Idaho Statesman reporting.

Boise Cold Storage, which occupies most of the real estate, has also been a long-standing fixture in the community since it opened in 1903 – when it cut ice from the Boise River and local ponds to sell to the railroads and merchants, according to its website.

According to Boise Cold Storage’s website, the company can now make 200 tons of ice per day using a pit hundreds of feet below the site.

A receptionist at Boise Cold Storage told the Idaho Statesman that the company was planning to move to a new location sometime in the future, but they have not yet finalized plans.

The building, shown at center, has been home to Boise Cold Storage since the company's founding in 1903.The building, shown at center, has been home to Boise Cold Storage since the company's founding in 1903.

The building, shown at center, has been home to Boise Cold Storage since the company’s founding in 1903.

The new owner would receive revenue from both Boise Cold Storage and Americana Pizza, but could terminate those leases at any time, the brochure said. However, Boise Cold Storage would sign a short-term lease that would last until the new facility is operational.

Michael Ballantyne, managing partner of TOK and broker managing the sale, did not return multiple calls seeking comment on the property. Instead of a list price, TOK published a call for bids, due on September 20 at 5 p.m.

According to the Idaho Secretary of State’s Business Registry database, the property is owned by Boise 304 S Americana LLC. William Waters of Reno, Nevada, was listed as CEO of the company in the company’s initial 2023 corporate filing and as president in its June 2024 annual report. According to the Ada County Assessor website, the property has an assessed value of $7,539. 000 by 2024.

Boise merges into the southwest of downtown, the West End

If the property were to be demolished and redeveloped, it would be the latest in a series of changes planned for southwestern downtown Boise and the nearby West End neighborhood.

“304 Americana is ideally located right between downtown and the major wave of development in the West Boise submarket,” the brochure states.

The area has seen a slew of projects over the past five years, including the 134-unit Adare Manor Apartments and the St. Luke’s Health System Center for Orthopedics and Sports Medicine, which opened in February.

The Boise Cold Storage, Americana Pizza property is in the midst of a wave of redevelopment that has hit the city's southwest downtown and West End neighborhoods.  The Broadstone Saratoga apartments can be seen under construction at left.The Boise Cold Storage, Americana Pizza property is in the midst of a wave of redevelopment that has hit the city's southwest downtown and West End neighborhoods.  The Broadstone Saratoga apartments can be seen under construction at left.

The Boise Cold Storage, Americana Pizza property is in the midst of a wave of redevelopment that has hit the city’s southwest downtown and West End neighborhoods. The Broadstone Saratoga apartments can be seen under construction at left.

But there is more development to come.

Half a mile west, at 3600 W. Americana Terrace, Boise developer Doug Jayo and his company Jayo Holdings plan to build four six-story buildings with 200 apartments next to Kathryn Albertson Park.

Design plans for that development show two public plazas connecting to the Boise River Greenbelt, home to shopping and options for food, coffee, snacks and beer.

“At best, it will be about two years from now when we have a final product,” Jayo told the Statesman in March.

This aerial view shows Doug Jayo's proposed Americana Terrace apartments looking northeast with Kathryn Albertson Park at the bottom right and the red Boise River Greenbelt Truss Bridge at the left.This aerial view shows Doug Jayo's proposed Americana Terrace apartments looking northeast with Kathryn Albertson Park at the bottom right and the red Boise River Greenbelt Truss Bridge at the left.

This aerial view shows Doug Jayo’s proposed Americana Terrace apartment complexes looking northeast, with Kathryn Albertson Park at bottom right and the red Boise River Greenbelt Truss Bridge at left.

The College of Western Idaho and Meridian-based developer Ball Ventures Ahlquist also have big plans for the area, aiming to break ground this year on a $250 million project that will replace the former Bob Rice Ford Dealership at 3150 W. Main Street would redevelop.

That 10-acre project at the corner of Whitewater Park Boulevard and Main Street would convert the now-vacant Bernardine Quinn Riverside Park parking lot into apartments, restaurants, shops and other businesses, along with an eight-story CWI building that would occupy the building . centralize university buildings. Boise Programs.

The future CWI site is largely unused, with the exception of a portion used for parking.  The campus will have access to the Greenbelt and is very close to the I-I84 connector.The future CWI site is largely unused, except for a portion used for parking. The campus will have access to the Greenbelt and is very close to the I-I84 connector.

The future CWI site is largely unused, with the exception of a portion used for parking. The campus will have access to the Greenbelt and is very close to the I-I84 connector.

“I think they’ll have an old location here that will really help them attract students downtown,” Tommy Ahlquist, CEO of Ball Ventures Ahlquist, said in January.

The Boise Cold Storage and Americana Pizza property is also about a half-mile west of a construction ripple that includes the more than 300 Broadstone Saratoga apartments, The Sparrow boutique hotel, the two Marriott AC/Element brand hotels and the recently opened Hotel Renegade includes.

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