Highland Park will be renamed ‘Davidson Park’ on Monday; big opening

MILWAUKEE – Milwaukee’s Highland Park will officially become Davidson Park on Monday, June 24.

The Milwaukee County Board of Supervisors passed a resolution in April 2023 to accept $350,000 from the Harley-Davidson Foundation in exchange for renaming “Highland Park” to “Davidson Park”.

Heatherwick Studios rendering of “The Hub” public park at Harley-Davidson Juneau Avenue headquarters in Milwaukee, WI. (PRNewsfoto/Harley-Davidson, Inc.)

The agreement provides $250,000 for park improvements, while another $100,000 is earmarked for maintenance over the next 10 years, according to a news release.

Highland Park is just over three acres of green space just southwest of the Harley-Davidson Motor Company headquarters on W. Juneau Avenue. It is adjacent to several parking lots that the Harley-Davidson Foundation is redeveloping into “The Hub,” a community park and multi-use event space.

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While ownership and control of the park remains with Milwaukee County Parks, the Harley-Davidson Foundation investment will provide infrastructure improvements that Milwaukee County Parks otherwise could not afford.

Davidson Park is free and open to the public.